Maximize Your Pinning Potential: Tips for Merging Pinterest Boards

Mar 21, 20240 comments

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Pinterest is a popular platform for discovering and saving ideas, inspiration, and content. Many users create multiple boards to categorize and save different types of content. However, as your Pinterest account grows, you may find that you have too many boards or that some boards have overlapping content. This is where merging Pinterest boards can be beneficial.

Merging Pinterest boards involves combining two or more boards into one, consolidating similar content and creating a more organized and cohesive experience for both you and your followers. By merging boards, you can streamline your Pinterest account, improve searchability, enhance your branding, and make maintenance easier.

Benefits of merging Pinterest boards

1. Increased organization: Merging boards allows you to eliminate duplicate or similar content, making it easier to find and manage your pins. Instead of searching through multiple boards for a specific pin, you can have all related content in one place.

2. Improved searchability: When you merge boards, you create a more focused and specific collection of pins. This can help Pinterest’s algorithm understand your content better and improve the chances of your pins appearing in relevant search results.

3. More cohesive branding: If you have multiple boards with similar themes or topics, merging them can create a more cohesive brand experience for your followers. It allows you to present a unified front and showcase your expertise in a particular area.

4. Easier maintenance: Managing multiple boards can be time-consuming and overwhelming. By merging boards, you reduce the number of boards you need to maintain, making it easier to keep your content up to date and organized.

Identifying which boards to merge

Before merging any boards, it’s important to evaluate your current board structure and identify which ones should be merged. Here are some steps to help you with this process:

1. Evaluate your current boards: Take a look at all the boards you have created and assess their content and relevance. Are there any boards that have similar themes or topics? Are there any boards that have very few pins or are rarely updated? These are good candidates for merging.

2. Identify overlapping content: Look for boards that have similar or duplicate pins. These can be merged to eliminate redundancy and create a more streamlined experience for your followers.

3. Consider your overall branding strategy: Think about the message you want to convey and the topics you want to focus on. If you have boards that don’t align with your branding strategy or target audience, it may be best to merge them or delete them altogether.

Organizing your boards before merging

Once you have identified which boards to merge, it’s important to clean up and organize your boards before proceeding. Here are some steps to help you with this process:

1. Clean up boards: Go through each board and remove any irrelevant or outdated pins. This will ensure that only the most relevant and high-quality content remains in your merged board.

2. Delete duplicate pins: If you have multiple boards with the same pins, choose the board with the most relevant or highest-quality pins and delete the duplicates from the other boards.

3. Reorganize content: Take some time to rearrange the pins within each board so that they flow logically and make sense to your followers. You can also create sections within the board to further organize the content.

How to merge boards on desktop

Merging boards on desktop is a straightforward process. Here are step-by-step instructions:

1. Log in to your Pinterest account and navigate to your profile page.
2. Click on the “Boards” tab to view all your boards.
3. Select the first board you want to merge by clicking on it.
4. Click on the three dots (…) at the top right corner of the board.
5. From the dropdown menu, select “Merge board.”
6. A pop-up window will appear, asking you to select the board you want to merge with. Choose the second board you want to merge and click “Merge.”
7. Pinterest will merge the two boards into one, combining all the pins and followers from both boards.

How to merge boards on mobile

If you prefer to use the Pinterest mobile app, here are step-by-step instructions for merging boards:

1. Open the Pinterest app on your mobile device and log in to your account.
2. Tap on your profile picture at the bottom right corner of the screen to access your profile.
3. Swipe left or right to navigate to the “Boards” tab.
4. Tap on the first board you want to merge.
5. Tap on the three dots (…) at the top right corner of the board.
6. From the options that appear, select “Merge board.”
7. A list of your other boards will appear. Tap on the second board you want to merge with.
8. Confirm the merge by tapping “Merge” in the pop-up window.
9. Pinterest will merge the two boards into one, combining all the pins and followers from both boards.

Tips for creating a cohesive merged board

After merging boards, it’s important to create a cohesive and visually appealing experience for your followers. Here are some tips to help you achieve this:

1. Choosing a consistent theme or color scheme: Select a theme or color scheme that aligns with your branding strategy and apply it consistently throughout your merged board. This will create a visually cohesive experience for your followers.

2. Organizing content in a logical way: Arrange your pins in a way that makes sense and flows logically. You can create sections within the board to group related content together.

3. Adding new pins to fill in gaps: After merging boards, there may be gaps in your content where pins were deleted or duplicates were removed. Take the time to add new pins to fill in these gaps and ensure that your merged board is complete and comprehensive.

Updating your pins after merging boards

After merging boards, it’s important to update your pins to ensure they are accurate and up to date. Here are some steps to help you with this process:

1. Checking for broken links: Go through each pin and click on the link to make sure it is still active and leads to the correct destination. If you find any broken links, update them or remove the pin if necessary.

2. Updating descriptions and tags: Review the descriptions and tags of your pins and make any necessary updates. This will help improve searchability and ensure that your pins are accurately described.

3. Adding new pins to fill in gaps: As mentioned earlier, there may be gaps in your content after merging boards. Take the time to add new pins that are relevant and high-quality to fill in these gaps and provide a complete experience for your followers.

Sharing your merged board with followers

Once you have merged your boards and updated your pins, it’s time to share your new board with your followers. Here are some tips for promoting your merged board:

1. Promoting your new board on social media: Share a link to your merged board on your other social media platforms, such as Facebook, Twitter, or Instagram. Encourage your followers to check out the new board and save or share their favorite pins.

2. Encouraging followers to save and share your content: In the descriptions of your pins, include a call-to-action asking your followers to save or share the pin if they find it helpful or inspiring. This will help increase engagement and visibility for your merged board.

Analyzing the success of your merged board

After merging boards, it’s important to track the success of your new board and make adjustments as needed. Here are some ways you can analyze the success of your merged board:

1. Tracking engagement and traffic: Monitor the number of saves, comments, and clicks your pins receive. This will give you an indication of how well your content is resonating with your followers and driving traffic to your website or blog.

2. Making adjustments as needed: If you notice that certain types of pins or sections within your merged board are not performing well, consider making adjustments. This could involve adding new content, rearranging pins, or even merging or deleting boards if necessary.

Conclusion and final thoughts on merging Pinterest boards

Merging Pinterest boards can be a valuable strategy for improving organization and branding on the platform. By consolidating similar content, you can create a more cohesive experience for both yourself and your followers. Remember to evaluate your current boards, clean up and organize them before merging, and update your pins after the merge. Promote your merged board to your followers and track its success to make any necessary adjustments. By following these steps, you can take full advantage of the benefits of merging Pinterest boards and enhance your presence on the platform.

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